Game trade show 2010
All told, many exhibitors cited increases that — in some cases — amounted to double the business from the show, a very good show in its own right. The archery and bowhunting industry's largest and most inclusive show was held Jan. The Trade Show floor featured exhibitors, 25 more than in This total included 90 first-time exhibitors, as well as 24 start-up companies in the ATA's new Innovation Zone. The exhibitors combined to rent , square feet of booth space, nearly 1, more square feet than International attendance continued its upward trend as the Show saw a 51 percent increase in the number of international retail and distributor companies attending.
The same was evident on the exhibiting side as international manufacturers interest in the U. The stronger presence of exhibitor support staff attending the show could be viewed as an indication that the economy is stabilizing and the archery and bowhunting industry is cautiously optimistic about Exhibitors brought more staff members to the Show, a reversal from when many cut back on staffing to save travel expenses in the face of a weak economy.
The ATA verified nearly 3, exhibitor staff members at the Show, about more than attended in Exhibitors also rented a record 40 shooting lanes for the Show. But for some, the event will help them educate the public about a product they created from scratch. From a hay steaming machine to horse cloning, several vendors at the Games are marketing a technological product that has been developed to bring something new to the industry.
Several years ago Peter Hopkins took a business chance that today is helping hundreds of horses across America. Hopkins, who made his living operating a home inspection company, switched gears in when he was introduced to infrared technology. While Hopkins was training to use infrared technology for housing inspections at the Boston Infrared Training Center, he came across a brochure advertising the same technology for use on horses. For Hopkins, that was the brainwave that later became EquineIR.
You can just make out the combat summary card in the center of the board. I liked the styling of the board a great deal and it comes with a small mountain of miniatures.
It is for players, with play time at one hour per player. Looked like a great way to kill a Sunday afternoon. Seemed to get a lot of interest at the show as well. Not only must you defeat your opponents, you have to fend off admirers! Looked cute, but I did not play it to check out the mechanics. There are, of course, non-random supplements for the game. Though, I did think the card art was above average.
Now, all you have to do is offer them a more fun way of doing so in your booth. You can put up the photos on a screen or board as an entry into a contest. Have them email their photos to you and print them out from your phone to a portable printer.
For a start, a nice backdrop and a few props can go a long way. They might not even stick around if they get bored. Engage them in a fun way about various aspects of your brand. Bonus points if you have fliers to hand out. The volume of people can be overwhelming, so opt to give the photo owners their snaps via email, a chance to keep in touch. Check Out Photo Printers on Amazon. This is huge in the sense that it gives a certain novelty to participants as they enjoy the same kind of stuff they are used to but in a slightly different form.
You can be sure more people will be far much willing to sign up for this. You can tailor the colors and various components to represent those of your brand. Instead of having to ask your questions yourself, set them up on a screen and have participants answer them on their own. Just ensure that these questions have a bearing to your brand or industry.
As a pre-requisite, have them fill a form with their names and contact info, preferably email addresses. Each participant earns a certain number of points for every question they answer as per its complexity.
To encourage more people to join, have a leader board that shows all the highest points gotten by different attendees. What better way to spread your booth awareness than to have people post to social media to enter? Use a social media cutout like the one above to have them take a photo at your booth. This will enter them into a contest to win a prize! Have them use a hashtag and tag your company in their posts.
Post to multiple social outlets to get more entries into the contest. It will be raining social shares all throughout your event! Having a game or two at your booth is definitely a great step. But you have to go beyond that to be able to realize the full importance of these trade show booth games — attracting customers to your booth. Take the role of encouraging people to participate in these games by, say, assuming the role of an emcee and introducing the players.
Also, remember why you have the games in place. They are fun, for sure. So, make the games about your brand message.
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